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SEARCH ENGINE MARKETING
& OPTIMIZATION
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The process of improving web pages so
that it ranks higher in search engines for targeted keywords with the ultimate
goal of generating more revenue from the web site. There are many SEO
techniques. In general, these techniques can be categorized as On-Page
Optimization, On-Site Optimization, and Off-Site Optimization.
We provide complete Keyword Phrase Research, Natural Search Engine
Optimization, Link Popularity / Page Rank Analysis and Recommendations, XML
Feeds and Paid Inclusion, Sponsored Listings Management, Detailed Reporting
Services, Directory & Article Submissions. |
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Keywords :
We will begin by checking the current status of your Website to ensure that the
optimization process will not be burdened by any unexpected
problem of functions. Then, our optimizer will search and gather data of
the most searched and targeted keywords of your industry and consult with you
to choose the final keywords.
Content Creation :
After a list of keywords has been generated for your Website, it will be passed
to our content writers to create the unique content. Using their training and
experience, our writers will ensure that content utilizes the keywords in
accordance with the right densities and marketing of your site.
Website Development & Redevelopment :
Our optimization engineers will work with our writers to add the optimized
content within your Website. If needed our technicians will redevelop your site
to optimally communicate your keywords with search engines and all aspects of a
Website, including its architecture, title, meta tags, alt tags, graphic-text,
internal link structure and sub-pages will be modified to make it search
engines' spider friendly and best meet search engine algorithms. Our staff is
dedicated in maintaining the design integrity and essence of your Website.
Submission :
Once the optimization process gets over, we will submit your Website to all the
major search engines and directories , including Google,
Yahoo, AltaVista, HotBot, AllTheWeb, AOL, iWon and Netscape, MSN, Lycos, Teoma,
AskJeeves and DMOZ (Open Directory).
Link Development :
Search engines are discretionary, giving status and ranking to sites that have
links to their pages from related, quality sites. We will improve your
website's link popularity by getting one-way links from directories and other
related sites, Reciprocal Link Exchange with related sites, fee-based directory
submissions and getting targeted links are all effective ways of developing
quality links in high quantity. We will also create articles of your choice and
submit to various article directories, this will help to increase your back
links.
PPC Management :
Our team of Industry-recognized experts is skilled in driving massive, quality
website traffic through PPC management. We will operate & manage your PPC
campaigns with your selected search engines and provide you with detailed
reports.Trackyourvisitor's Parent company
www.website-control.co.uk will provide you with a preliminary list of
keyword phrases that we believe will increase traffic to your site.
Website-control will also give you an estimate of the costs to achieve your
sales goals based on your budget -- and the current cost of PPC on your key
phrases.
Reporting :
Firstly, we will show you where your website ranks with the various search
engines and after optimization we will run reports again every 30 days to check
out the progress of your Website - you will be updated on these monthly ranking
report results via e-mail. In addition to the monthly ranking reports, our
staff runs weekly search engine monitoring to ensure that your site has not
been dropped down by any of the major search engines. Moreover, for your
satisfaction we will periodically call you or e-mail you just to check in, and
you can feel free to call our staff anytime with any question.
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